Over the past few years, pop-up restaurant trend has become extremely popular. They originally started as supper clubs back in the 1960s, pop up restaurants have seen a resurgence in the past few years.
Pop ups often occur in unexpected places, for a limited time and serve many different purposes, from charity events to showcase the talents of future restaurateurs. Read the seven pop up restaurant laws.
Here are the 7 reasons why pop up restaurants became so popular;
1. Pop Up Restaurants Attract Investors
It’s not a new thing, but some professional chefs open their own pop ups to build their culinary reputation since the short-term nature of a pop up allows chefs total freedom and creativity in the kitchen.
Pop up restaurants are opened to test out a restaurant concept, or using it as an avenue to entice investors as well as the potential future customers to try it out.
2. You Can Have Fun With Pop ups
Pop ups don’t need big commitment. You don’t have to mortgage your house or even quit your day job. They offer a chance to do something different and see if the restaurant business something you want to pursue in the future. Fun, right?
P.S. I bet you never saw something like this – café in a bike!
3. There’s No Time Limit
A pop up restaurant can last for an evening, a week, or even a month. It all depends on how long space is available and the purpose of the pop up. For example, a pop up for a fundraiser may last for only a weekend. A pop up as a trial run for a traditional brick and mortar restaurant could last several weeks.
Pop up as a trial run for a traditional brick & mortar restaurant could last several weeks.
4. You’re Not Limited By Location
The coolest aspects of a pop up restaurant is that it can be located in an unusual location, like an apartment building rooftop, an old farm, or even an empty military hangar.
Wherever there is room for tables and chairs and a make shift kitchen, you could host a pop up restaurant. Just be sure that you have permission to use the space and it is safe for staff and customers.
First and foremost, you pop up location should be safe for patrons and safe to serve food. If electricity and running water aren’t readily available, you need to make sure you have access to both for extended periods of time. Food needs to be kept in the safe temperature zones for hot and cold, to avoid any possible food poisoning.
5. Pop Ups In Existing Restaurants?
While maybe not as cool as a military hangar or a city rooftop, an existing restaurant makes planning a pop up a whole lot easier.
If a restaurant is only open for breakfast and lunch, it could double as a pop up restaurant in the evening.
You could also test new concepts, menus or anything that comes to your mind. And if it doesn’t work out? Just change it!
6. Marketing For Pop Ups Works Fast
Many pop up restaurants use social media as their primary channel for advertising. Daily, nightly or weekly specials are posted on sites like Facebook, Instagram, and Twitter, which easily attract new customers.
Weekly newsletters should include the most important and fun moments from the past week, along with new weekly offers.
People are social beings, that’s why we love social media. If something is really cool (and pop up restaurants are cool by default), you’re more likely to get likes, shares, and comments which ultimately results in even more customers.
7. Pop Ups Have Fixed-Price Menus
Most people who go to a pop up restaurant are looking for a food adventure – something new, unique, and creative. Something that is different from the local restaurant scene…
Add to this a limited amount of space for storage (and cooking) and most pop up restaurants must have fixed-price menus with new things every month just to stay on top of the game.
Instead of a la carte menu, providing a fixed-price menu allows you to charge a set amount per person. Depending on the length your pop up restaurant is open, you may change the menu every night or every few nights.