Being a restaurant owner may sound like a dream for many people. And it’s truly great… for few minutes a day! Truth to be told it’s one of the most challenging things in this world.
As a restaurant owner, you are responsible for all aspects of running the business, from ordering food, hiring staff, dealing with customers and advertising and promotion, among other things.
Don’t be a restaurant owner if you’re not mentally ready
It’s easier for a restaurant owner who’s ready to do everything by himself. Workaholics do quite good in the restaurant business.
Your obligations will range from the cooking to the marketing, bookkeeping to repairs and maintenance. However, trying to do everything, whether out of financial concern or simply because you don’t think anyone can do it “right” will quickly run you and possibly your business into the ground.
Remember, you are a restaurant owner, your job is to make everything run smooth, not to be one-man-show. You can’t do everything and be everywhere at the same time.
Restaurant owner has to be a role-model
As the owner or manager of a restaurant, you’re in charge. Whether you like it or not, the way you act gives your restaurant staff permission to act that same way.
If you come into work in an ugly mood and don’t show respect to your staff or customers, guess how your staff is going to act? On the other hand, if you come into work in a good mood, smiling and being friendly, it’s likely your staff will model that behaviour.
We also bring you a few tips to opening a new restaurant – see if you missed some!
Learning & fun to work environment
Education and personal improvement are among the most important factors in every business. Without them, you’re not set for the ‘success’. that you can work with your staff to help them become superstar servers, cooks, bartenders, and hosts.
Help your staff to become superstar servers, cooks, bartenders, and hosts.
Modeling behaviour, as mentioned above, is very important. Making your restaurant a fun place to work is also important. Offering staff rewards for outstanding service or the most sales is another way to boost morale and productivity. Read on for ways to make your restaurant staff awesome.
Promoting your restaurant to get more customers
Social media is easy, quick, cheap and fun. Social media has changed the way people, organizations and businesses communicate to customers.
Old ways of advertising and marketing, such as print ads in newspapers, radio spots or TV commercials are steadily being replaced by Tweets, Posts, Pins and Check-ins, to name a few.
As a restaurant owner, time isn’t one of the resources you have in abundance. To avoid getting lost in your own schedule or getting saturated with your restaurant business, outsourcing an agency to do your marketing isn’t a bad idea… in fact, it’s a really good one.
The best way to do this is hiring an American agency with production offices in Europe or Asia. That way you’re getting high-quality service at 30-40% lower price.
Handling customer complaints ‘like a boss’
One of the pillars of every good restaurant is great customer service. It doesn’t matter how fabulous your restaurant décor is or how delicious the food is, if the service doesn’t meet or exceed customers’ expectations, there is a good chance they won’t come back.
Good food loses flavour if it is served by someone who is rude, bored, frazzled or in any other way absent from customers. Good customer service covers many different parts of restaurants day to day operations, going far beyond the front of the house staff.
Intervening personally, as an owner and offering a dessert, coffee or even another dinner as a small sign of ‘I care for you, and we’re sorry’ often doesn’t just make up for a bad experience, but makes a loyal customer.